STRATEGY · FORESIGHT · VENTURE BUILDING

I take early-stage ideas and find where the market wants them

Strategy, foresight, and venture building for teams figuring out what's next. And practical AI help for the firms that need it now.

LET'S TALK See selected work →
WHERE I'VE DONE THIS WORK
BCG Digital Ventures Fortive Caterpillar JB Hunt Columbia University
TWO WAYS IN

Start where you are

STRATEGY & INNOVATION

Building what's next

Unlocking the future you want.

I help ambitious teams explore new opportunities, test ideas, and build what's next.

SERVICES
  • Validate ideas
  • Build ventures
  • Design innovation systems
  • Workshops & foresight
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AI ADVISORY

Finding your AI advantage

Every business works differently. Your AI strategy should too.

I help businesses cut through the noise, discover where AI can create real value, and take practical steps forward.

SERVICES
  • AI Education & Workshops
  • AI Opportunity Discovery
  • AI Pilot Strategy
  • AI Coaching
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WORK

Selected Work & Initiatives

VENTURE BUILD · WHILE AT BCG DIGITAL VENTURES

Everguard, with SeAH Steel

Challenge
SeAH Steel wanted new ventures that made heavy industry safer for workers.
Approach
Value-chain field research in the US and Asia, a futures workshop, then concept development ending in a live demo.
Result
Five concepts went to the pitch, and mine was picked and funded. Everguard is still operating today.
Read the case →
VENTURE STRATEGY · WITH UPLABS

Caterpillar 2030 venture roadmap

Challenge
Caterpillar had a 2030 vision and wanted to find where new ventures could get there faster.
Approach
Three sessions with 20 executives: scope problem spaces, prioritize them, then backcast to a roadmap.
Result
Leadership aligned on priorities, a North Star, and the first steps to get there.
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INNOVATION SYSTEM · WHILE AT FORTIVE

ServiceChannel's innovation model

Challenge
Plenty of good ideas, and a need for a dependable way to choose, test, and move them forward.
Approach
Stood up an innovation department with a four-layer model: governance, methods, strategy, and operations.
Result
An innovation system from the C-suite to working teams and 10 discovery projects. Later used to advise XOi.
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AI FOR SERVICE FIRMS · EMERGING

A six-part AI literacy course

Challenge
Owners feel pressure to adopt AI with no clear place to start.
Approach
Six sessions that build understanding one step at a time.
Result
Owners leave knowing where AI fits in their own work and what to try first.
Ask about the course →
Dave Roselle on the Columbia University campus
ABOUT

I'm Dave Roselle, and I help early ideas find their market

Architect turned venture builder: BCG Digital Ventures, Fortive, and now venture studios. I teach innovation at Columbia.

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Have a challenge or an idea?

You don't need to have everything figured out. Let's look at what you're working on and where I can help.

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